From time to time, I like to take a closer look at some of the brands and highlight who they are and what they’re all about.  Today’s Brand Profile is on boyRio.

boyRio first launched its underwear line this year with the tagline of “Feel Good Inside and Out.”  Looking at the designs they’ve first rolled out, I can see how the tagline can come to fruition.  Their “boy next door” look certainly aligns with its name.  Clean lines, classic colors and an emphasis on body flattering fit-all designs, that are not overly sexual, you definitely walk away with the “boy next door” feeling.

The first four styles they’ve started with are:

1)      Xtreme low cut-  inspired by our low-cut swimsuits- narrow top elastic band. More revealing than the full brief.

2)      Full Brief- this brief is modeled after the traditional “sunga” , male Brazilian swimwear design.

3)      Brazilian Jock Brief- a hybrid of the xtreme low-cut in front with a jock strap back. Very sexy and comfortable.

4)      Boxer Brief- Traditional style boxer brief with just the right amount of thigh coverage.

The brand purports to design collections which embody the youthful spirit and energy of Rio de Janeiro while promoting the  carefree style of the Brazilian spirit in creating their comfortable, stylish, and body flattering products.