(B)rief Underneath - A New Concept in Menswear -Menswear Review

(B)rief Underneath – A New Concept in Menswear

December 16, 2009 |

(B)rief Underneath is a new brand of underwear being introduced in the market. The basic premise behind the underwear is its 2-in1 design of briefs sown in boxer briefs, lounge pants, and thermals. The line will position itself between high-end and mid-tier markets in 2010. There will be 48 styles and will be sold through 600 department stores across the US. Prices will range from $18-$32.

I recently had the opportunity to try all 3 products in their line (boxers, lounge, and thermals). The material is a soft 98% Cotton/2% Spandex. After wearing all three, I did find them all to be quite comfortable and fit well. I have no complaints. I found the concept of 2-in1 interesting. I thought, “Hey, I can just wake up and put these on without having to grab a pair of briefs out of the drawer.” After a bit more reflection, I also realized that I would then need to wash them after a day’s wear. Typically, when wearing boxers or lounge pants for lounging around I will wear them a couple of times before they need to be washed as I always have briefs on underneath.

This leaves me with a bit of a dilemma on how to rate these. I’ve decide to rate them on if I wanted to buy a 2-in1. I’ll leave the decision to you on if you want them all together or if you prefer to buy these types of things separately.