I was reading Sean Ashby’s blog (Aussiebum founder) recently about who the target audience is for Aussiebum – gay, straight, etc…  I think Sean Ashby is dead-on when he writes, “At aussieBum we combine masculinity and sexiness, and as we say ‘if you doubt yourself, wear something else.’ ”  I think too many men are afraid to express their masculinity and don’t feel confident dressing and looking sexy for whomever their partner is or for whatever their sexual orientation is.  I think my gay and bi friends have gotten over this lack of self-confidence so I write this mainly to my fellow straight guys – really, it’s ok to wear sexy underwear and still be straight!  And for the ladies reading this, buy your man something sexy – he’ll thank you later! I know I actually feel more confident and frisky when I know I’m wearing something fun down below.