Posts Tagged ‘brand profile’
Tease is one of the latest brands coming on to the highly competitive men’s and women’s underwear market. Hailing from Brazil, this brand was launched to fill a need for colorful, high-quality underwear that they could find in the existing market. With this, Tease was launched. The Tease collection, reports their website, begins with a careful selection of images. Photos and paintings from friends and family are used in their designs to ensure uniqueness. The fabric selection used comes from careful selection of beautiful, comfortable, and sustainably grown fabrics (such as organic cotton, bamboo and modal). All of their collections are produced in Ilhota, Santa Catarina (Brazilian lingerie an bikini capital) and shipped our in recycled packaging.
I have been fortunate to get my hands on some of their first run items in both men’s and women’s underwear. My initial impression, I think they’ll make a good competitor for existing brands. The artistic nature of the collections I reviewed were fresh and appealing, the organic cotton was soft and comfortable, and the collections were conservative, but stylish. Check back as we begin publishing several reviews on this exciting new startup underwear company.
I love coming across brands I’ve never tried before. There’s always a bit of excitement to trying something new. Sometimes I’m pleased and other times I’m left wanting more. For my latest review on the Modus Vivendi Eco Boxer, I was left quite satisfied.
Before I get into the review, I like to give a bit of a brand profile when I introduce a new brand to my blog. Modus Vivendi, is a sexy and hip brand by Greek fashion designer, Christos Bibitsos. Over the past 22 years, they’ve developed a wide product range including men’s underwear, beachwear, homewear and sportswear. The name Modus Vivendi, is translated as “lifestyle”, or “way of life.” To Modus Vivendi, it is not just a simple product, or just a brand but also a lifestyle which they’ve been building for the past 22 years. In looking and trying their product, I honestly believe they live true to their name.
The Modus Vivendi Eco Boxer is a nice, short boxer which frames the body well. Depending on my mood, I like different lengths of boxer briefs – some for pure comfort and some because of the look; the Modus Vivendi Eco Boxer gave me both. I love the look of a short boxer. From the front, your package drops just below the lower hem line, providing a sexy, sporty look. In the back, the short boxer outlines your butt nicely, cutting in just under your cheeks.
In front, I was quite pleased with the comfort of the pouch. The Eco Boxer is made from 93% Cotton Modal and 7% Elastane. The combination of the two creates a luxurious material. If you haven’t noticed yet, I’m huge fan of Modal material! So, with the material holding you in place with the softness of cotton balls, my manhood was quite happy and supported for all day comfort. The luxury material molds nicely to your body, enhancing your package and your butt cheeks. Because it’s a short boxer, there is a full seat for day-long comfort.
Luxury continues beyond Modus Vivendi’s selection of material. The stitching of the seams and waistband demonstrates quality throughout. These are, without a doubt, one of my favorite pair of boxers. From the subtle color contrasting to the luxurious material, I can’t think of one thing I’d change. At 21.50 € ($28 USD) they aren’t on the cheap end, but then again you’re not buying cheap, you’re buying luxury underwear.
Where to Buy
Overall Rating [rating=5]
Fit [rating=5] Incredibly comfortable
Style [rating=5] Sporty, sexy
Fabric [rating=5] Luxury blend
Quality [rating=5] Excellent quality
Size I Wore: M (I’m a 34″ waist)
What do YOU think? Thank you for reading this post, feel free to get involved below and let me know whether you agree or disagree with this post. Do you like what you’ve read/seen? Have anything extra you would like to add? Add your comments and make yourself heard!
From time to time, I like to take a closer look at some of the brands and highlight who they are and what they’re all about. Today’s Brand Profile is on boyRio.
boyRio first launched its underwear line this year with the tagline of “Feel Good Inside and Out.” Looking at the designs they’ve first rolled out, I can see how the tagline can come to fruition. Their “boy next door” look certainly aligns with its name. Clean lines, classic colors and an emphasis on body flattering fit-all designs, that are not overly sexual, you definitely walk away with the “boy next door” feeling.
The first four styles they’ve started with are:
1) Xtreme low cut- inspired by our low-cut swimsuits- narrow top elastic band. More revealing than the full brief.
2) Full Brief- this brief is modeled after the traditional “sunga” , male Brazilian swimwear design.
3) Brazilian Jock Brief- a hybrid of the xtreme low-cut in front with a jock strap back. Very sexy and comfortable.
4) Boxer Brief- Traditional style boxer brief with just the right amount of thigh coverage.
The brand purports to design collections which embody the youthful spirit and energy of Rio de Janeiro while promoting the carefree style of the Brazilian spirit in creating their comfortable, stylish, and body flattering products.