Giggleberries (men’s online underwear store)  just pleased to announce that they have taken receipt of the first delivery of the new

Sloggi Spring/Summer collection for 2011

Sloggi are a well known brand because of their high quality garments and comfortable fit. Their commitment to ensuring that their products have the highest integrity has been confirmed by the Oeko-Tex Standard certification, which tests textiles for harmful substances and toxins to ensure they are safe to use against the skin.

5 great reasons for buying Sloggi;

Integrity -

They are a trustworthy brand who have been in business since 1979 and are successful in over 100 markets.

Choice -

Sloggi offer a wide range of products which have wide market appeal, from high fashion to support and control fits.

Bespoke -

The fit of Sloggi underwear is ‘tailor made’ for every size and body

Fabrics -

Sloggi are market leaders when it comes to product innovation using new fabrics and cuts.

Tested -

Sloggi products are medically tested to ensure that no skin irritating substances are released from either the garment or the packaging.

Introducing the new Sloggi lines now in stock at Giggleberries

Sloggi Men BEAT

The new Beat range reflects the beat of the season with modern prints and a mix of plain and stripped fabric. Made from a comfortable mix of cotton and elastane this eye catching range is set to make pulses beat this spring.  The Sloggi Beat range is available in a hipster, maxi and brief styles in a range of eye catching colours.

Sloggi Men Groove

For the more conservative but still style conscious man, Groove offers a traditional cotton/elastane brief or hipster in either black or white, but with a striped colourful elastane waist band for just a hint of excitement.

Sloggi Men Kiss Me

A fun Valentine range from Sloggi, the Kiss Me hipster is a sexy low cut style in black with a striking waist band featuring the Sloggi logo along with lipstick kisses. Priced at just $18USD (£11.25) this sexy hipster makes a great Valentine gift.

Sloggi Men IQ

The Sloggi IQ hipster has an intelligent horizontal opening, which allows for ease of use by both left and right handed men. This fashionable looking hipster is made from a mix of cotton modal and cotton making it both supportive and comfortable to wear. The broad eye catching waist band gives it an up to date look and feel.