Piss & Vinegar is the new underwear line from the team that started Ginch Gonch.Â It is named after an old phrase seething with sarcasm and is a modern, expressive range of briefs, trunks and jock straps.
Expose is one of the hottest brands in Colombia, offering a sporty line of trunks, briefs, thongs and jock straps in sleek fabrics that range from silky, to sheer, to completely see-through.
Creative Director Jason Sutherland says, â€œA lot of what we offer caters to the guy who likes to express himself through his underwear, so whether itâ€™s bold colors and graphics or a more revealing style, his underwear can do all the talking.â€
Piss and Vinegar and Expose are proud to be the lead sponsors of National Underwear Day. Founded by Freshpair in 2003, National Underwear Day is a yearly holiday that gives people all around the country a chance to celebrate whatâ€™s hidden the other 364 days. Past festivities have ranged from Times Square takeovers, where underwear-clad models mingled with tourists and New Yorkers alike, to star-studded underwear runway shows.
As part of this years event, Freshpair is giving away 5,000 pairs of underwear from the best and brightest brands.
80% of Americans never change their style of underwear. Â 60% of those that do donâ€™t wear underwear that properly fits. Â Â â€œWe figured the best way to get people to try a new style is to put it right in their hands, no strings attached,â€ says Freshpair President Michael Kleinmann.
Piss & Vinegar and Expose Underwear are on sale exclusively atÂ Freshpair.com until August 15th.