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Obviously Apparel releases limited edition, eco-friendly Urban Collection

Obviously Apparel is pleased to announce the release of the new Urban Collection which is available for sale now through your favorite retail stores and online at

The Urban Collection is designed for stylish urban men who desire nothing less than the most comfortable and well designed underwear, that provides them the confidence and freedom they aspire to. The Urban Collection is another eco-friendly collection launched by Obviously Apparel continuing its renowned tradition of the use of high quality natural fibers and environmentally friendly practices in underwear craftsmanship. The new collection is also in keeping with Obviously Apparel’s focus on the importance of men’s health and comfort.

Inspiration behind the collection

‘When you stroll down the streets of your favorite city it’s hard not to notice that urban, career driven guy passing by you who instantly captures your attention with his stylish swagger and classy look. It is this guy, with his effortless attitude, which inspired Obviously Apparel’s new Urban Collection.’

The Collection photo shoot depicts a day in the life of your urban hipster, enjoying a relaxing day in his apartment with his girlfriend.

The Urban Collection comes in Obviously’s custom blend of Bamboo is available in three styles: Naked which features Obviously’s improved anatomical pouch (Boxer Brief 9 inch leg, Trunk, and Hipster Brief), Comfort (Trunk and Hipster Brief) and Classic (Trunk and Hipster Brief). The collection features a fusion of four colors – burnt orange, navy blue, grey and white, combined with contrasting color piping, a 4 color soft backed waistband, and an offset oversized logo. The entire collection ranges in price from $18.95 – $20.95 and is available as a limited release collection.


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