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(B)rief Underneath – A New Concept in Menswear

(B)rief Underneath is a new brand of underwear being introduced in the market.  The basic premise behind the underwear is its 2-in1 design of briefs sown in boxer briefs, lounge pants, and thermals.  The line will position itself between high-end and mid-tier markets in 2010.  There will be 48 styles and will be sold through 600 department stores across the US.  Prices will range from $18-$32.

I recently had the opportunity to try all 3 products in their line (boxers, lounge, and thermals).  The material is a soft 98% Cotton/2% Spandex.  After wearing all three, I did find them all to be quite comfortable and fit well.  I have no complaints.  I found the concept of 2-in1 interesting.  I thought, “Hey, I can just wake up and put these on without having to grab a pair of briefs out of the drawer.”  After a bit more reflection, I also realized that I would then need to wash them after a day’s wear.  Typically, when wearing boxers or lounge pants for lounging around I will wear them a couple of times before they need to be washed as I always have briefs on underneath.

This leaves me with a bit of a dilemma on how to rate these.  I’ve decide to rate them on if I wanted to buy a 2-in1.  I’ll leave the decision to you on if you want them all together or if you prefer to buy these types of things separately.


Overall Rating:  4/5

I rate them a bit higher since they are a new concept in menswear

Style:  3/5
Basic look for lounge and boxers

Fabric:  3/5

Typical for Cotton – soft and comfortable

Fit:  3/5

They were a comfortable fit

Quality:  5/5

Seem to be put together well 

Size I Wore:  M

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