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AWARE SoHo Sports Brief – A Men’s Underwear Review

UPDATE (6/14/10):  When AWARE says they listen to their customers, they’re not kidding.  Below, I wrote that the pouch was just a smidge snug.  Well, they’ve made the pouch deeper and roomier.  I’m thinking near perfect brief now!!


I’ve recently come across the brand AWARE SoHo, an up and coming brand spreading it’s name across the globe.  After a bit of research on AWARE SoHo, I’ve come to learn that because they are a younger, smaller brand, they have the ability to make changes to their designs relatively quickly.  Customers had asked for lycra in addition to the cotton – done.  Customers asked to adjust the elastic on the leg bands – done.  Being able to be responsive to buyers needs is likely what has enabled this brand to grow as it has.

I have received a variety of items from AWARE SoHo, with the first review being on their Sports Brief.  the AWARE SoHo men’s Sports Brief is a very attractive, masculine brief.  I must say, one of the things I really like about this brand is the tasteful blend of colors.  Whoever is designing the colors needs a raise!  The contrasting of the base color with the waistband and again with the piping around your package all make this a fun, masculine, sexy pair of men’s underwear.  I’ve selected a few pictures from the Sports Brief range, but there are many more.  You’ll need to go to AWARE SoHo’s site to see all the color combos.  

The fabric of the Sports Briefs are a blend of 95% Cotton / 5% Lycra.  I always like when brands add a bit of Lycra or Elastane to cotton as it gives the wonderfully soft cotton feel with the needed stretch of the Lycra.  The grade of material used in these briefs is quite high, adding to the high quality standard of this brand.  In addition to the quality fabric, overall quality craftsmanship was evident.  Of note, are the rolled and flat seams to eliminate rubs and irritation.  

On fit, I was comfortable in these briefs – considering they are a sports brief.  I hate to say it, but I’ve really become spoiled with brands that have a full pouch design.  The AWARE SoHo Sports Briefs are a labeled as a sports brief and are, therefor, a bit more snug in the pouch.  If you like a snug feel, you’ll love these briefs.  I’ve worn these a couple of times now and have been quite comfortable in my daily wearing of them.  My only critique, a small one, would be to add a tad more fabric for the front.  When wearing and showing these off, you may like a bit more room, if you know what I mean.  

The waistband and leg bands were comfortable, and the brief sports a full rear end.  Overall, I really did enjoy these and have worn them a couple of times now. Check back for some additional reviews of AWARE SoHo – I have some great things to tell. 😉


Overall Rating
Very comfortable and sexy trunks
Very comfortable and sexy trunks
Sexy fishnet material!
Soft, seamless, and comfortable
Very well made, appreciate them being tagless

Size I Wore:  L (I’m a 34″ waist)

What do YOU think?  Thank you for reading this post, feel free to get involved below and let me know whether you agree or disagree with this post.  Do you like what you’ve read/seen?  Have anything extra you would like to add?   Add your comments and make yourself heard!

Keep checking Menswear Review for the latest sales information and reviews on men’s underwear and clothing.

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